Advertising Case Studies

What started as a lark for me - 'I can earn so much more by writing so much less' - led to a long and satisfying career in copywriting and advertising. 

I worked across Everest Saatchi and Saatchi, Hindustan Thompson (JWT), Mudra, DDB, and Batey Ads across India and Singapore. A selection of the campaigns that I am most proud of are included here: